The i Vision Dee contains BMW’s E INK technology that can change the color of the car.
Courtesy of BMW.
BMW said that the i Vision Dee is a futuristic interpretation of its classic sporty sedan that’s designed for simplicity and functionality. Adrian van Hooydonk, BMW’s design director, said that the i Vision Dee can be one’s “ultimate companion through real and virtual worlds.”

A prototype of the BMW i Vision Dee displayed at the 2023 Consumer Electronics Show in Las Vegas.
Courtesy of BMW.
Source: BMW
BMW says the word “Dee” is short for Digital Emotional Experience and reflects its goal to foster a stronger emotional connection between the car and its owner.

A demonstration of the i Vision Dee’s color changing feature at the 2023 Consumer Electronics Show in Las Vegas.
Courtesy of BMW.
Source: BMW
The concept car includes BMW’s Head-Up Display which projects digital information across its windshield once activated.

A rendered simulation of an avatar driving the i Vision Dee.
Courtesy of BMW.
Source: BMW
The Head-Up display is controlled using the BMW Mixed Reality Slider, the main operating system of the car. Drivers can select how much information they want displayed by touching the sensors on the cockpit panel.

By sliding your finger across the sensor panel, drivers can curate what information they want to see projected onto the windshield.
Courtesy of BMW.
Source: BMW
Using the controls on the panel, drivers can select up to five windshield displays, from driving-related information all the way to graphics that cover the car’s surroundings to “gradually fade out reality.” BMW did not say whether it’ll work while the car is in motion.

By adjusting the car’s sensor panels, drivers can choose to display a mixed reality simulation through the windows.
Courtesy of BMW.
Source: BMW
Reminiscent of Pixar’s “Cars,” the vehicle’s headlights and kidney grille can express nine different facial expressions — from joy to awe — using various combinations of light, graphics, and sounds.

BMW i Vision Dee headlights
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Source: BMW
The i Vision Dee can also talk to the driver and will automatically open its doors as the driver gets closer. The car’s many motion sensors make these functions possible.

The i Vision Dee can automatically open doors and speak to welcome the driver.
Courtesy of BMW.
Source: BMW
The driver can even choose a digital avatar that will be projected on the car’s side windows as the vehicle welcomes one for a ride.

The i Vision Dee can display an avatar that looks like the driver as part of its greetings.
Courtesy of BMW.
Source: BMW
Drivers can customize the car even further thanks to BMW’s latest version of its E Ink technology. Built-in e-ink panels can display and mix-and-match up to 32 colors across the car’s body and wheels.

The i Vision Dee contains BMW’s E INK technology that can change the color of the car.
Courtesy of BMW.
Source: BMW
BMW’s new car is still in its research and development stages. Engineers involved in the project say that they are making changes to the e-ink panels so they can be protected by external factors like car washes.

Wheels of the i Vision Dee with e-paper panels that can change colors.
Courtesy of BMW.
Source: The Verge
BMW said that it expects to begin production of its i Vision Dee by early 2025 as part of its Neue Klasse line. But as with any concept car, don’t expect all the features you see here to ship if a production car is released.

A collage of some of the ways the i Vision Dee can change colors.
Courtesy of BMW.
Source: BMW